You may show yourself, your team, the materials you use for production, or anything that adds up to the final product. Apart from the overall section design, which should match your whole website and brand, make sure you add videos and pictures that help the customer get the final image of where the product comes from. The storytelling element here works well, as you can include more human touch combined with facts. Considering your target audience, let the reader know how you can solve their issues by selling your product. If you’re selling clothing, present the fabrics you chose, and if it’s food – tell how you select your ingredients. Let your customer know how you work and what processes come in the way of preparing the production you sell. In a nutshell, it’s the right space to showcase your store’s value. Meaning, it’s important to mention your idea’s origins, its purpose, and what it means for you as a seller. You must tell your customer who you are and where you have come from. Well, here is what we consider the most important details: You may ask what exactly you should mention on the About Us page as a merchant. A well-built About Us section can help you make a positive first impression, showcase your history as well as goals, establish reliability in your production, and more. What to cover on the About Us page of an online storeĪs an online store owner, it’s essential to cover information on your About Us page that allows potential customers to connect with your brand on a personal level. Get inspired by strategies from 100 best Shopify stores we analyzed.15 working strategies to generate Shopify sales.Shopify SEO: store optimization guide and tips.By optimizing an About Us page for SEO, your business website may become relevant to a broader audience. It’s an impactful section that should mirror your company’s vision and experience so that the reader gains trust in what you do and chooses you.Īdditionally, an About Us section on the company’s website offers plenty of possibilities for boosting your website’s ranking on the search engine’s result page. Companies that neglect this part of a website may lose dozens of potential customers.Īn About Us page shouldn’t contain meaningless sentences and old pictures of your workers. What is an About Us page on a business website?Īn About Us page on a business website is both – a space to raise reliability in your work and a possibility for a powerful marketing engagement. Therefore, we have written this guide on how to write an About Us page, what to tell in it, and how to add it to your store. It’s also one of the top destinations for customers before making a final decision – they want to know more about the product and the people behind it. The section should be dedicated to showcasing your experience, presenting the vision you follow, and telling your history so that the site visitor would be confident about your brand.Ĭrafting an About Us page for a Shopify store is one of the first tasks you will do when building your online shop. What is an About Us page on a business website? What to cover on the About Us page of an online store Top 'About Us' page examples for Shopify stores How to add an About Us page on a Shopify store How to write an About Us page for your Shopify store? Online store's About Us page template What are the benefits of having an About Us page?Īn About Us page is a part of a website where an individual, company, or corporation introduces themselves to the audience.
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